Reviewing the Ads: Nesquik Bunny Death Spiral

This then is the new Nesquik advert:

LINK

Yes, it's yet another use of emotional blackmail, junk sentiment and bowlderised reality to make mothers give in whenever their mewling little shits demand sugar-coated, processed crap. O a promo for a yummy milkshake - you may delete according to taste.

But what stands out is the almost rasping, laboured voice of the Nesquik bunny. He sounds like Joe Pasquale with severe constipation. Or like he's terminally ill, the corporate mascot recording his final poignant work even as they read the Last Rites and the hospice nurse inserts a rubber tube up his bottom.

"They only grow up once!" he gasps as his lungs collapse and his pupils dilate. It's the sort of thing an old nanna in Eastenders says to her estranged daughter just before she dies during the harrowing Xmas special, where Little Mo is later ripped apart by Yuletide weasels.

Maybe this is deliberate? You can imagine the conversation. "Mummy, why does the rabbit sound so unwell?" "Just drink your Nesquik, darling, and maybe he'll get better..." Mission accomplished, at least for the milkshake peddlers.

Doctor Who, Series 5, Episode 13: The Big Whimper.

DOCTOR WHO
"The Big Bang”
26/06/2010
BBC One

So thirteen weeks of mostly disappointment later, and what do we have? Well, the Doc’s stuck in the Pandorica, Amy is ‘mostly dead’, Rory is rather upset (and plastic), almost the entire universe has ceased to exist, and the younger Amy is getting mailshots from a weird bloke in a Fez. Riversong, meanwhile, is caught up in a time loop and the TARDIS is about to blow up. So far so good.

But really, this is less a story and more an array of narrative tricks used to distract the viewer from a truly shabby script. The time paradoxes (where characters leap in and out of narrative order via Riversong’s magic wand – err, I mean, time bracelet) were done to death in “Blink” and for that matter Back to the Future II. (it’s sad to realise how much Nu Who is dependent on ‘homages’ to Hollywood movies.)

Old Who never quite got into this too much and that's for a good reason - it's too convoluted and it also sucks in terms of good narrative and structure. The show learned quickly to focus on characters and events rather than naff gimmicks.

The rest of the episode is that most loathsome of writerly cop-outs: The reset button, which, no matter how show leader Stephen Moffat wants to dress it up, is what this episode’s central conceit is, and which exposes most starkly the decline of the show after only five years of its second wind. Indeed, when it’s not trying to be Buffy The Vampire Slayer or Babylon 5, the show is now also trying to be Dragonball Z with its sheer repetitive, lazy reliance on deaths that mean nothing and worn-out formats.

Once past the cheesy happy-ending (truly sick-bucket territory and far too tidy and convenient), you then realise that what you’ve seen is not a resolution to the previous story arc but simply a preluding to yet another story arc that's just like the others and will be every bit as disappointing. There is something profoundly cynical about this, like what you are watching is pretty irrelevant, but WHAT MATTERS is that oft-promised and never-delivered extravaganza just around the corner. We cannot enjoy the show as it is but what it might possibly, perhaps, probably give us in the future. This is no longer a show in its own right but an advertisement for another show that, as we now all know, will never get made. It says a lot when all the speculation on the Web is much more satisfying than the real thing when it was finally delivered.

So how about this, Moff? Why not just tell a story instead of always setting up the next one? Or guerilla marketing where bullshit is leaked to the web so everyone is disappointed with the final article? Don't promise. Just do. And no, it's never been a fucking fairy story either. Good sci-fi needs to take itself a bit seriously after all. Maybe then we'll get stories that don't keep relying on poxy Deus ex Machina, even ones that get vaguely hinted at over 13 episodes in a sort of titanic arse-covering exercise. Or relying on novelty, leaving aside there being a new Doctor. But then that would mean facing up to the show’s many shortcomings: Its obsession with celebrity, its shallowness, its weak scripts and its cardboard characters and settings.

As for the cast, well – let’s just say I haven’t changed my mind on Karen Gillan. Yes, I have spent 13 weeks raining shit on a hapless 22-year-old actress but it's just the character is so fucking horrible, and Gillan's performance just revs it up to the max. It doesn’t say much that Amelia Pond (the eight-year-old one, as played by Gillan’s cousin, Caitlin Blackwood) is much more likeable than the grown up one, but then it’s a strange fact that little girls are often far more dynamic and interesting than young women, if not as interesting as old men.

Speaking of old men, Who XI finally starts making sense in this one, Matt Smith somehow fitting into the role at last, even if he’s still Tennanting from time to time. He may well be remembered as the Doctor with the most teething troubles, but he finally brings a unique character and bearing to the role. And as an aside, what with Old Who costume designer Barbara Kidd rejoining the fold, it may be time to do the unthinkable – AND GIVE MATT A HAT. Namely a fez, which suits him.

Also strong, as to be expected, is the interplay between the Doctor and Amy’s poor-sod fiancée (and later husband) Rory, care of the series’ big find, Arthur Darville. There are some excellent scenes between the two, with a chemistry that’s impressive to see. It’s also a father-son relationship; an old, conflicted and haunted Doctor trying to guide and protect an angry, resentful and hurt Rory, still finding his own identity and sense of manhood. And it is here, rather than all the over-amped Amy sub-plotting, that the real heart of the show can be found.

Also, suffice to say, Alex Kingston continues to deliver the goods as Riversong. (Yes, I know it’s actually ‘River Song’, but it looks better if you write it as one word.) Her lines are silly, her role too much like a lame pastiche of a superhero or space opera Mary Sue, and the ongoing ‘who the bloody hell is she?’ foreplay is getting rather tedious now. But Kingston makes the role come alive and even be worthwhile, if only when she’s not being used as yet another way of foreshadowing another vast future disappointment. She is also Moff’s answer to RTD’s Captain Jack, the character he’d love to write a series about, if it weren’t for that pesky Doctor they have to write for instead.

And so they produce cobblers like ‘The Big Bang’, almost out of spite. Cast notwithstanding, it was lazy and shallow. This is no longer storytelling; it's just setting up a 'spectacular' that everyone's already seen five times before. Strangely enough, it all seems rather repetitive now. Even RTD could write better than this load of old shit.

So, thirteen weeks later, what do we have to show for it? One genuinely good episode, one genuinely entertaining one and one passable one (Smartie/M&M-coloured Daleks notwithstanding). The rest, an awful disappointment. The kool-aid sippin’, easily impressed and poorly discriminating public have already eaten it up, perhaps in desperation as deep down they must know the Emperor is stark bollock naked. But what we’ve really had here is a series as bad if not worse as Who in its mid-to-late 80s nadir, and once the hive mind lets go of its delusion, it’s hard to see how this series has any future at all.

WHOPOINTS 5

Doctor Who, Series 5, Episode 12: The World Ends (Sort Of).

DOCTOR WHO
"The Pandorica Opens”
19/06/2010
BBC One

The main problem with the new Dr. Who format is that it keeps sticking to the same formula. Namely, a season finale that’s set up throughout the series, loads of big hints, fanboys frothing at the mouth on that hotbed of Autism called the Web, and then a loud, bombastic, gormless power creep marathon at the end that never quite delivers.

True, ‘The End of Time’ sort of dodged that one, but only because it featured DAVID FUCKING TENNANT regenerating – which isn’t a common event as a rule. Otherwise, it’s been exactly the same narrative each and every time, and five years later, it’s looking rather worn out.

But like a porn freak, Nu Who keeps chasing that original thrill (which was rather lame and depressing the first time), always missing the target because there never was one to hit in the first place.

Series 5’s damp squib, “The Pandorica Opens” (followed, as with all the other damp squibs with an even damper, squibier episode which bodges everything the week after) is a case in point. We find out what’s really behind those cracks, all those questions are (mostly) answered and the subsititution of Special FX in place of story proceeds ever onwards.

Here, all the Doctor’s old enemies unite to shove him in the Pandorica, which turns out to be a giant prison cell, because they think he’s going to bugger up the universe. What this means in practice is that the cash-strapped show has plundered its storerooms for all its old (but not too old) costumes and mixed in a few expensive new Daleks and Chris Ryan (a welcome return, as it happens) pretending to be a Sontaran again. Even the Autons resurface, one of which performs the dual public service of returning Rory to the show (sort of) and killing the Pond-beast (yay!) all in one fell swoop.

It’s unconvincing, just a big set up for an ‘event’ (and some pointless horse riding) that lacks any real human depth or character. The story is shoddy. It’s incredibly lazy, and full of a sort of sterile conservatism that rivals the show’s nadir in the 80s. But never mind! Here’s some big bangs! Whooshing space ships! Loud orchestral music! This is what happens when British TV tries to ape Hollywood – an unconvincing pastiche that veers dangerously close to the nightmare scenario:Turkish Cinema.

There are good bits. Arthur Darvill, it’s good to see you back – and well done on bringing some real humanity to this mess. (And Chris Ryan, oh how we missed you and your roaring fascist ET Napoleon schtick! Keep getting cloned – you are a Sontaran after all!) Matt Smith is sounding desperately like he’s almost cracked it, give or take some lapses into uncharacteristic set-piece posturing, and the Troughton is strong in him too, with a Tomb of the Cybermen-esque pep talk to Amy. Yes, River Song returns, but the other edge to that sword is that at least we get Alex Kingston back, and she’s too good for this load of old arse, frankly.

Amy Pond? You finally rejoice when the Rory-Auton zaps her dead, as she is so annoying, obnoxious and slappable at this point, you rather hope it’s her who’s going into the magic box. The ongoing campaign to repurpose the show as ‘Doctor Douchebag’ continues too, the episode continuing to make the Doc look less like a protagonist but more of a twat, and even a villain, or at least a fool, when Matt Smith isn’t allowed to portray him as – y’know – the main character.

Perhaps a good summary of what’s wrong with this episode is encapsulated in the clash between Amy and a Cyberman. Firstly, it makes no sense – if the machine parts of a Cyberman can operate autonomously, then why do they need a human component? Also, how is Amy able to ward it off with a flaming torch and how is the Rory-Auton able to kill it with a Gladius, seeing that Cybermen are bulletproof (as a rule)? Secondly, there is the power creep again – apparently Cyberman heads can sprout tentacles and fire poison darts and their arms can fire independently. It’s not as bad as the invincincible flying munchkin Daleks of death, but it’s getting close. And finally, it is unbelievable – why would they not spot a dismembered Cyberman lying all over Stonehenge (and underneath it) in the first place?

This, plus a ‘reveal’ that suggests that the main conceit of the series is going to be rather infantile and quite literally a ‘fairy tale’, suggests a show that doesn’t respect itself or its audience that much. This is a rather depressing thought – that not only is such a show treated like children’s TV but that ‘children’s TV’ is shorthand for crap.

WHOPOINTS 3

Doctor Who, Series 5, Episode 11: The Eleventh Doctor's Eleventh Episode.

DOCTOR WHO
"The Lodger”
12/06/2010
BBC One

James Corden may have peaked too early. The first time I saw him was on a Tango ad, where his house was invaded by swarms of red-head men and he was driven to madness as they broke his spirit. It was great comedy. The next time I saw him was in 2002's Cruise of the Gods, where he played - fittingly - a fanboy of a naff 80s sci-fi series, all too painfully aware of his own ironies, whilst also deeply in love with a show with heart as well as tack. Sound familiar? It was plainly Davison and (Colin) Baker-era Who, with a dash of Blake's 7 and a hint of the obscure kids' TV sci-fi show Captain Zep. He showed a lot of promise, bringing together a studied wit with a real vulnerability.

Then he peaked too soon with the overrated Gavin & Stacey as Gavin's bff, Smithy. Neither as inspired as some claim, nor likely to be remembered, it typecast him as the archetypical fat oaf, a role he still plays now on TV with his own James Corden's World Cup. And then there are disasters like Horne & Corden or the bleeding awful Lesbian Vampire Killers. Nothing fucks you over like early success, and yet as his rather sparkling performance in the TV adaption of 'The Gruffalo' (!!!) shows, he can still bring vim and vigour to his performances, when he's allowed to.

So is his role as straight man to Who 11 in 'The Lodger' a disaster or a renaissance? The bad news is that he's still playing a fat oaf, but the good news is that he brings some of that old humanity to the role, and makes us sympathise with his character Craig Owens, a loser-in-the-making, marking time at a dead end job and making eyes at his best friend and unrequited love Sophie (Daisy Haggard) while sinking into a fast-food-and-lager stasis. True, Corden is playing to type, but on the other hand, it's nice to have a lardy performer who neither apologises nor really cares about what you think re: his waistline, and Corden also puts in an entertaining, engaging and funny performance. He's still got it, after all!

Alas, there is also a nasty neighbour upstairs who keeps luring people into its lair and isn't letting them out, and a nasty black mould is spreading on the ceiling. Then a tall, lanky weirdo in a bow tie turns up at the door offering to rent out the spare room, cash in hand... And then hilarity ensues.

In many ways, then, this episode has a lot in common with 'zom-com' classic Shaun of the Dead. Both have a lovable loser whose dead end life is transformed by strange events and who ends up with the woman he loves because, and not despite, of the mayhem that ensues.

The main difference here is that it's Shaun's disgruntled girlfriend who makes the biggest journey in SoD, learning to accept Shaun for what he is rather than what she thinks he ought to be (the line 'At least you tried' can be read on many levels). Here, though, the loser's own failings, mediocrity and lack of courage is the focus, as the Doctor casually exposes Craig's every social, professional and intellectual flaw.

What is refreshing here, though, is that Craig benefits from this by finally accepting that he needs to admit his love for Sophie, and so allow his life to proceed. The Doctor is the catylist he needs rather than a threat to his manhood, despite how it may appear at points.

In previous Nu Who series, after all, the Doctor's challenging of the status quo is often portrayed as a Bad Thing. (Why Jackie Tyler's lumpenprole 'know your place' mentality was never really dealt with is just one of the show's many intellectual and moral failings. Donna Noble's mother also needed a proper bitch-slapping.) Here, though, the Doctor is more of a fairy god-doctor, which is perhaps how he should be portrayed - he is meant, after all, to be a force for good.

In any case, and as said, Corden does a good job of portraying a man who is, as the episode puts it, turning into his sofa, making his sloth and small-mindedness clear, while keeping him sympathetic nonetheless. Haggard's portrayal of Daisy is seamless too, her love for Craig contrasted with her urge to live a life beyond pizza, beer and call centres via a nimble balancing act from the performer.

Matt Smith's progress, meanwhile, continues ever onwards. He's still not sounding 'old' enough but he has the eccentricity nailed down and the episode cleverly takes him away from the TARDIS and too much Sonic Screwdriving, making him do what the Doctor should be doing - making it up on the spot and relying on his resourcefulness rather than a magic wand. Away from the ghastly Amy Pond, he also gets to work as a character in his own right and be, well, the star of the show. He can talk to cats and make sensors out of rotary clotheslines! He mindmelds by head-butting you! He can play football! He can act like an alien and really confuse Craig's friends! And his ability to see time out of synch, last seen way back in 'The Eleventh Hour', returns in this episode too, again to great effect, and in a way that makes you wish they'd used it more.

It's almost like this episode is a reminder of what a Who episode can be like without the bullshit. Even the aforementioned Pond-Beast is kept well away from the action, stuck on an unstable TARDIS, and only popping in now and then to remind us of what a total arse she is. The script is strong and well-written, with a villain that is original and not strictly speaking monstrous - merely ruthless, calculating and amoral. The only problem is when the story tries to do too much in too little time (a recurring problem with Nu Who as previous reviews have noted). But the episode also has a good structure, is fun to watch and is genuinely entertaining - if only it were part of the majority and not the minority in this ill-fated series! And if only the new TARDIS set looked as good as that of the alien ship, but that's another rant altogether...

WHOPOINTS 8